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  The establishment of unique personal brand identity is regarded as a crucial issue in today’s highly competitive environment.  Here are some detailed strategies to help you build and maintain a powerful personal brand: #1 Define Your Brand:  Determine Your USP: Find out what makes you unique from other people.  Think over such aspects as strengths, skills, and experience that can distinguish you from other candidates.  Develop a personal vision statement that will act as a guide in the accomplishment of your objectives and personal beliefs.  Know Your Audience:  Know your target audience and what is important to them.  Find out more about your target demographic and their requirements and concerns.  It means that you should adapt your communication to the needs and fears of the target audience.  #2 Online Presence:  Professional Website:  Make an online portfolio where one can upload their portfolio, resume, and accomplishments.  Make sure it is professionally laid out, easy to use a