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  What is SEO?  SEO is the process of optimizing a site to increase the probability of its ranking high in the SERPs.  It entails adjusting the content, the technology, and other variables to increase the amount of free traffic.  Why SEO Matters  Visibility and Traffic: More visitors mean more traffic to the site and this is made possible by the high search rankings.  Cost Efficiency: SEO is also cheaper in the long-run than the paid advertising approaches.  Credibility and Trust: Research has shown that users tend to trust web sites placed higher in the SERPs more than they trust the lower ranking sites.  Key Components of SEO: #1 On-Page SEO:  Keywords: The advancement of keywords that the potential customers could use to search.  Content Quality: Generating desirable, stimulating, and relevant content for your target audience.  Meta Tags: Creating more appealing meta titles and descriptions in order to enhance the click through rates.  Header Tags: H1, H2, H3 tags as the tool to str