The Best Tools for Digital Marketers: Marketing automation guide
Digital marketing has come of age and it is important to use the right tools in order to automate and manage them. Here's a detailed guide to some of the best tools for digital marketers, focusing on marketing automation: #1 HubSpot: Overview: HubSpot has a complete package of tools for inbound marketing, sales, and customer service. It is easy to use and can automate a lot of processes, which make it ideal for large organizations. Key Features: Email marketing automation Lead nurturing and scoring CRM integration Social media scheduling Analytics and reporting Why It’s Useful: HubSpot is very useful to business organizations that want to integrate all their marketing functions in one place to help them handle client relations and analyze the effectiveness of promotions. #2 Mailchimp: Overview: Originally an email marketing software, Mailchimp has evolved into a marketing automation software ideal for SMBs. Key Features: Email marketing and automation Audience seg