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  When it comes to digital marketing, keyword research is the backbone of a successful Search Engine Optimization (SEO) effort.  Whether you are setting up a blog, opening a website, or attempting to expand your eCommerce store, keyword research is your guide to driving focused traffic and reaching your audience. This comprehensive tutorial will walk you through keyword research fundamentals, why it is so important, which tools you can utilize, step-by-step tips on how to identify the words that will push your content and rank you higher on search engines. Why Is Keyword Research So Important? Picture opening up a bookstore in the middle of nowhere with nothing but word-of-mouth and signs.  No matter how great your inventory is, nobody will have any idea you're there.  The same goes for websites and companies that have no keyword-friendly content. Keyword research helps you: Know Your Audience: It reveals the words, phrases, and questions that your target market uses...