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  In today's age of digitalization, social media advertising is not a choice but a necessity.  With billions of people browsing social websites every day, businesses have an equitable opportunity to reach their target audience in a direct and productive way.  But where do you begin if you are a novice? This beginner's guide will break down the basics of social media advertising what it is, how it works, why you need it, and how you can start today. What Is Social Media Advertising? Social media advertising is the process of posting paid ads on social media platforms and applications such as Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, Pinterest, and Snapchat.  They appear in users' feeds, stories, or sidebars and are typically marked as "sponsored" or "promoted." Unlike traditional advertising, social media ads offer precision targeting in that advertisers can reach users based on demographics, interests, behaviors, location, and even pre...