How Artificial Intelligence is Redefining Social Media Marketing
Over the past decade, social media has matured from a virtual fad to one of the most influential marketing tools on the planet. But even more spectacular has been the emergence of artificial intelligence (AI) a technology now woven into nearly every facet of contemporary life. When these two forces meet, the outcome is nothing short of revolutionary. AI is not just supplementing social media marketing, but it's revolutionizing it entirely, ushering in the era of hyper-personalization, efficiency, and live engagement. The Emergence of AI in Digital Marketing: Artificial intelligence is the ability of machines to mimic human intelligence to learn from data, recognize patterns, make decisions, and even communicate. In online marketing, AI began to gain momentum with programmatic advertising and chatbots. Today, its scope is very broad: content generation, audience analytics, customer support, influencer marketing, sentiment analysis, and campaign optimi...